Your privacy and the security of your personal information are paramount to us. This policy explains how we collect, use, and protect your data in compliance with the Protection of Personal Information Act (POPIA).
Effective Date: December 29, 2025 | Last Updated: December 29, 2025
Linbro Dental & Aesthetics ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. As a registered healthcare provider in South Africa, we comply with:
When you book an appointment, contact us, or use our services, we may collect personal information including but not limited to: full name, contact details (phone number, email address, physical address), date of birth, medical aid information, health and medical history relevant to treatment, treatment records and notes, payment information, and identification documents (as required by law).
When you visit our website, we may automatically collect: IP address, browser type and version, device information, pages visited and time spent on pages, referring website addresses, and cookies and similar tracking technologies.
We use your personal information to: provide dental and aesthetic services; maintain accurate treatment records; communicate about appointments, treatments, and follow-ups; process payments and insurance claims; comply with legal and regulatory obligations (HPCSA, POPIA); improve our services and patient experience; send appointment reminders and health-related communications; respond to your inquiries and requests.
With your consent, we may send you information about new services, special offers, and health tips. You can opt out of marketing communications at any time by contacting us or using the unsubscribe link in emails.
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include: secure storage of physical and electronic records, password-protected systems with limited access, encryption of sensitive data in transit and at rest, regular security assessments and updates, staff training on data protection and confidentiality.
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy and to comply with legal obligations. Medical records are retained in accordance with HPCSA guidelines and South African law, typically for a minimum of 6 years from the last consultation.
We may share your information with trusted third parties who assist us in operating our practice, including: medical aid providers and administrators for claims processing, laboratories for dental work and pathology services, specialist practitioners for referrals, IT service providers for secure data storage and management, payment processors for secure transactions. These parties are contractually obligated to maintain confidentiality and use your information only for specified purposes.
We may disclose your information when required by law, in response to legal processes, to protect our rights and safety, or to comply with regulatory bodies such as the HPCSA.
Under the Protection of Personal Information Act (POPIA), you have the right to: access your personal information we hold; request correction of inaccurate or incomplete information; request deletion of your information (subject to legal retention requirements); object to certain processing of your information; lodge a complaint with the Information Regulator; withdraw consent for processing (where applicable).
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within a reasonable timeframe and in accordance with POPIA requirements.
Our website uses cookies to improve your browsing experience, analyze site traffic, and understand user behavior. Cookies are small text files stored on your device. We use: essential cookies for website functionality, analytics cookies (Google Analytics, Microsoft Clarity) to understand how visitors use our site, and preference cookies to remember your settings.
You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.
We treat the personal information of minors (under 18) with special care. Parental or guardian consent is required for treatment and data processing. We comply with all legal requirements regarding the protection of children's information.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with the revision date. Continued use of our services after changes constitutes acceptance of the updated policy.
Your personal information is primarily stored and processed in South Africa. If we transfer data outside South Africa, we ensure appropriate safeguards are in place in accordance with POPIA requirements.
If you have any questions about this Privacy Policy, wish to exercise your rights under POPIA, or have concerns about how your personal information is handled, please contact us:
Practice Name: Linbro Dental & Aesthetics
Address: 5B 2nd Avenue, Linbro Park, Sandton, 2090
Phone: 061 208 4847
Email: reception.linbrodental@gmail.com
Information Officer: Dr. Ammaarah Ahmed
Information Regulator (South Africa): If you believe we have not adequately addressed your privacy concerns, you may lodge a complaint with the Information Regulator at www.justice.gov.za/inforeg or contact them at 012 406 4818.
By using our services, contacting us, or visiting our website, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein. For treatment-related data processing, we will obtain your explicit written consent in accordance with HPCSA guidelines.
